Clik here to view.
Diana Ho Designs makes Strategic Changes
About a year ago we first brought you the story of Diana Ho and her boutique clothing company: Diana Ho Designs. Instead of going into a written explanation of what it is she set out to do I’ll just...
View ArticleClik here to view.
Make Your Customers Smile
Recently, I was on a plane and paid $3 for a Vitamin Water. When it came, I discovered – to my surprise – that the bottle was half the size of the one that can be purchased at Target for $1. After...
View ArticleClik here to view.
Dads: An Untapped Market
Go Dads! In the spirit of Father’s Day, I think it’s time that entrepreneurs looked more actively at the dad market. Mothers are increasingly more educated than fathers and are becoming the primary...
View ArticleClik here to view.
You get what you pay for
Are your employees as happy as this squirrel? We all know McDonald’s pays its employees minimum wage. But did you know that Apple Store employees make about $25k a year? And that full-time employees...
View ArticleClik here to view.
The not-so-surprising failure of no-tipping restaurants
To Tip or not to Tip?It looks like they answered that question. Bruce Buschel, who ran a well-respected restaurant in the Hamptons and documented his experience in an excellent collection of posts,...
View ArticleClik here to view.
Why Human Resource Practices are Important
While it is fairly obvious how marketing, sales, product development and manufacturing contribute to an organization’s success, the link between human resources and firm success has been much more...
View ArticleClik here to view.
Yelp – The Good
Social media is becoming an increasingly powerful force that business owners – especially small business owners – cannot afford to ignore. There is an increasing body of work suggesting that online...
View ArticleClik here to view.
Yelp – The Bad
As discussed in our previous post titled Yelp – The Good, Yelp has proven itself to be a powerful marketing tool that can help businesses promote their products and services. While it would be great...
View ArticleClik here to view.
Pop-up Stores: The Perfect MVP
An important milestone when attempting to start a new business is to create something that can be sold (or at least offered) to customers. The goal is to get something in the hands of your customers...
View ArticleClik here to view.
Innovation Fail
The following was written by Dr. Atul Teckchandani, one of the great professors teaching Entrepreneurship at CSUF. Entrepreneurs innovate. Every industry can benefit from innovation. But this trend of...
View ArticleClik here to view.
CSUF Entrepreneur Success Story: Jennifer Barber ’14
CSUF Entrepreneurship alum Jennifer Barber ’14 has taken her many entrepreneurial skills to China for a year to teach English to Chinese children It has been a little under five months since I took my...
View ArticleClik here to view.
Yelp – The Ugly
In previous posts (Yelp – The Good and Yelp – The Bad), my co-authors and I discussed the value and challenges of Yelp for business owners. However, due to Yelp’s immense popularity, it has effectively...
View ArticleClik here to view.
Entrepreneurship Lessons from Pirate Joe’s
Trader Joe’s has a large and loyal following. (I’m one of them.) But they only have stores in the United States. Michael Hallatt lived in Vancouver, Canada, and got tired of having to cross the border...
View ArticleClik here to view.
Entrepreneurship needs Hackers, Hipsters and Hustlers
Every startup needs three kinds of people: hipsters, hackers and hustlers. While I can’t take credit for this insight (a former student and current entrepreneur told it to me), I completely agree....
View ArticleClik here to view.
CSUF Students Help Companies Develop Better Leadership Practices
In the Leadership and Human Resources Student Consulting Program, our goal is to understand the client’s business and then use that understanding along with an objective lens to help address the...
View Article
